Smarter Email Marketing in China

Email marketing in China is a different story. Chinese tend to spend less time on emails compared to advanced markets like America or Japan. Intense spamming makes the market defensive towards promotional emails.

Done right however, it is one of the most cost-effective and rewarding marketing channels, even in China.

Email marketing done right. What does it mean?

• Sent from trusted mail server
• Smart-device friendly
• Targeted delivery
• Interactive content
• Efficient and corresponding landing pages
• Ongoing optimisation based on statistics